Google Analytics Services

Puts Your Data in Your Hands

You may be working hard to build up your social media accounts to drive traffic to your website, and you’re ‘on page’ and ‘off page SEO’, but how do you know when its working? The checkout or contact form is the last stage of the sales process you need users to go through when they arrive at your website. How do you know if part of the user journey is broken to the point you are losing half of your traffic there or even more? Who are the people who visit your website and where are they?

These questions and many more can be answered by a correctly implemented Google Analytics service. As we will see, it is possible to use Analytics to better understand the demographics, source, behavior, and many more things about your website visitors.

This allows you to fine-tune your marketing, website functionality, content, and conversion processes to make them as effective as possible.

To get the best out of Google Analytics you will need some website development skills and a good understanding of SEO. Either way this introduction will be worth reading to understand what can be achieved so you can have a more informed conversation with your Google Analytics services provider. But it is recommended that most business owners employ the services of an expert such as Spartan Agency who will correctly implement your complete digital marketing strategy and as a part of that will configure your Google Analytics services so that the information provided is optimized to your individual goals and business requirements

What is Google Analytics Services?

Google Analytics services is a powerful suite of tools for monitoring how users interact with your website. If you can fully understand who your website visitors are and what makes them click you are in a much better position to design the services that you offer. so below we will look at the most important features in the Google Analytics services, and how the features can benefit you.

Timeframe

The first thing to notice about the Google Analytics console is that in the top right-hand corner you can set the timeframe that it is displaying all of the below statistics. You can set it to hour, day, week month or year, or any custom range of dates.

Traffic

This is one of the most important metrics to know about your website. How many visitors do you receive in the given time frame? And it also shows if they are new unique first-time visitors or returning visitors.

Demographics

The demographics section tells you about things like age range, gender, interests such as travel or sports, and games. It can even identify, for example, if someone is in the market for a holiday or smartphone by their Gmail activity, search data, and what they watch on YouTube.

Location

It is possible to see where your site visitors are located geographically, by country and city. Understanding this will help you narrow down your marketing spend in Google AdWords and social media campaigns and so significantly reduce your marketing costs.

Popular pages

Which pages are getting the most hits on your website? Are there any problem pages that are getting no visits at all? This section lists in order of popularity all the pages on your website. Including landing pages that are not available from the main menu.

Entry page

It is important to know on which page users start their journey on your website. This will also be a measure of the effectiveness of a marketing campaign where you are driving traffic to a specific landing page.

Exit page

Average session duration

How long are you keeping users on your website? Are they engaged enough in the content to stick around and explore the whole site? It is very important to be aware of these metrics to know if you are doing anything wrong, and when the site is working to perfection.

Bounce rate

Similarly, bounce rate gives you an understanding of what may have gone wrong with your content, and does it match the message you are putting on your marketing material. age rank for this reason.

Conversions

This metric can show how many of those visitors are ordering or carrying out another action. It requires a bit of additional tracking code to be added to the relevant buttons but well worth having this information as part of your Google Analytics service information.

Cost per conversion

If you use google AdWords, Analytics can also give you a cost of conversion metric, this can be very powerful for determining if you AdWords campaigns are working effectively and if the bid level is set correctly.

Sources of incoming traffic

How are users finding your website, is your SEO working, and is your social media campaign working? These are questions that can be answered by this metric.

Devices

You can also see what mobile devices, which browsers, and computer operating systems your visitors are using. This is useful if, for example, there was a problem with viewing your website or going through the order process on a particular browser or mobile device.

User flow

This metric helps you understand how users are moving through your website, are they following the path you planned for them? Or are they skipping important pages and information? This is where your UX designer will get involved to refine the path that users take after arriving at your websites, to finally place an order.

Store metrics

If your website is a full e-commerce solution, then Google analytics services can provide detailed information about how users are interacting with the store information, products and all the way through the order process, identifying if they are abandoning it at any point before completing the order.

App analytics

If you have your own mobile app, then Google Analytics services can be integrated into that as well. It is possible to track app usage down to the finest detail to ensure that your users are getting the best experience and that there are no common issues that are frequently bugging users.

Real-time

So far, we have just talked about understanding past events that have happened on your website, but Google analytics services can also display what is happening right now. If you run a large campaign you can see in real-time some of the above metrics live, you can monitor how the campaign is working as you go along so, if necessary, you can make live updates to the campaign settings.

The above is not an exhaustive list of the features in Google Analytics services, but it will give you a good idea of what it is capable of and help you when you speak with an expert who will be able to implement these features. If you are ready to get started with Google Analytics services, get in touch with Spartan Agency and our experts will help you guide you through the process.

Google Analytics Setup Process Explained

The first thing you need to get started is a Google account, this would normally be the same one you use for Gmail or YouTube. Once you are logged in you can open the Google Analytics service page.