Facebook Marketing Services
Will Boost Your Online Sales
Facebook, which is now called ‘Meta’ is the largest social media network in the world with 2.91 billion monthly active users, so it makes sense that Facebook marketing services should take a central role in your digital marketing strategy. But apart from sheer scale why is Facebook so important for digital marketing?Facebook knows its users better than any other social media network. Most users ensure that they keep their profile up to date with every detail about their life and demographics. Of course, it knows your gender, age, income level, employment, location, and political affiliations. But it goes much deeper than that, it is also aware of your behaviors and interests. It knows about all major life events, it knows where you go, what you like, and what you don’t like.
In many cases, it will know what you buy, what you eat, and whom you are spending your time with.This makes it incredibly powerful as a marketing tool, for example, say you sell baby products, wouldn’t it be useful to be able to market directly to people that just announced their pregnancy or just gave birth, well with Facebook you have that ability.Facebook provides a comprehensive set of tools to market to its users but there are many things to keep in mind when designing a campaign. So, if you prefer to leave it up to the experts, get in contact with Spartan Agency now to discuss our Facebook marketing services and we will do the rest.
The Growth Of Facebook
Facebook started in 2003 under the name FaceMash, changing its name to Facebook in February 2004, and finally purchased the domain name Facebook.com in 2005. Since then, it has had a meteoric rise in popularity to become the largest social media network in the world.
Now 36.8% of the world’s population uses Facebook. And 77% of internet users are active on at least one meta platform. Its explosive growth in the developing world is partly due to deals with telcos that give free access to Facebook and messenger to mobile users that don’t even have any mobile data. Without mobile data, these users can’t access the world wide web so for many users in the developing world Facebook is the internet!
But even in America Facebook has 69% of the population and 79% of Canadians over the age of 15 are on Facebook, and 1 billion stories get posted every day across Facebook applications.
Why is Facebook Important for Your Marketing?
US ad revenue on Facebook has increased over the last 10 years by 2,203% to $58.1 billion in 2022, this number says it all. The most important demographics for marketing are on there, for example.
Facebook ads reach 34.1% of the global population over the age of 13 and in some countries, the numbers are even higher. The United Kingdom is 60%, France 56%, Italy 53%, and in Mexico a staggering 87.6% of the population can be reached with Facebook ads. These are some of the reasons that are key to any Facebook marketing services.
There are currently 250 million Facebook shops worldwide and the Facebook marketplace has 1 billion active users. These numbers show that Facebook is not just a social network, but a place where vast numbers of its users go to find out about products and services and do their shopping.
But one of the most important factors is the number of time users spend giving their attention to Facebook, on average 33 minutes per day, or in another calculation 19.6 hours every month with eyes on. 19.31% of Americans get their news from Facebook as well so it is becoming a trusted source for not just what your network is up to, but what is happening in the world as well, and what other people think about it. This is where professional Facebook marketing services can come in handy.
How to Get Started with Facebook as a Business?
Of course, you will need a Facebook account, all of Meta’s management tools are accessed while logged into your personal account, so you don’t need to log into them individually. Just log into your personal Facebook account and all your pages will be accessible from there. The same if you want to invite someone else to manage your page or advertising, you give their personal account admin rights.
Your Facebook Business Page
Next, you will need to create your business page. Accessed from the menu on your Facebook home page, the ‘Pages’ section allows you to create and manage all your pages, these can be for businesses or organizations. After creating a new one, you should ensure that the profile is completed as fully as possible. If you have a physical address for your business, you should complete the address and opening hours section and of course link to your websites. This page will be the primary page for your business, so you need to add a compelling description of the business. From there you can link to any Facebook groups you have and record upcoming events. Before you get started, upload your logo and banner so the page is fully in keeping with your brand.
Facebook Business
Probably the most important page for managing your Facebook account is Facebook business on this page you will be able to design your posts and if you want schedule them to post automatically in the future. You should use this tool to post regularly to keep your audience up to date with what is going on with your business.
But how often should you post as part of our Facebook marketing services? Well, this is different from your personal account. Facebook wants personal users to post as often as possible, but it does not want their timelines to be inundated with business marketing. So, the algorithm will limit the number of business marketing posts they see. But most importantly the algorithm will demote businesses that post too frequently. So, what is the optimal post frequency? Currently, it is agreed that this should be about 5-7 times a week. But this does change depending on the number of followers you have. If you have under 10,000 followers 1 post per day should be about right but over that and you can get away with 2 posts per day.
A Word About Hashtags
You should be using hashtags on all your business posts but not too many on Facebook. The optimal level of hashtags on a Facebook post is 1-2. This is small when some other platforms like Twitter allow 30, but for some reason, Facebook is not in favor of them, and the algorithm will reduce the number of users it shows your post to if you go over this number.
One of the handy things about Facebook business is that you can manage your Instagram account there as well. You may know that Facebook bought.
Instagram back in 2012, and so it is now possible to manage both accounts from the same platform. In fact, with one tick box, you can send the same post to both accounts at the same time. But you should check the design of the post and customize it for the Instagram platform before sending it. Also, keep in mind that you should be using many more hashtags on your Instagram posts than on Facebook.
Analytics
In the Facebook business platform, you are provided with a powerful set of analytics tools on the Insights tab. The interesting thing is that these are real-time stats so you can literally watch the performance of your posts as they go out across the internet. You can monitor your posts for page views, reach, engagement and conversations, and many other stats. You can see this for every post you put out, making it easy to understand what is working and what isn’t. You are also given progress reports so you can see how these figures are changing over time.
Once you get over 100 likes you will also be presented with demographic data such as age and gender, top cities, and top countries. You should also install Facebook pixel code into your website for even more advanced analytics on how users move around between Facebook and your website.
If this is all sounding too much for you then contact us about our Facebook marketing services and we will help guide you.
Ad Manager For Paid Adds
There was a time in the past when it was possible to build a marketing campaign on Facebook completely for free using organic reach, those days are over due to a large number of businesses using Facebook for marketing. The algorithm that determines what users see in their feed is hard at work making sure that most of that content is from people in their networks that they speak with regularly, i.e. family and friends. Then a limited number of commercial posts are mixed in there.
Of course, Facebook gives priority to its paying advertisers when it comes to that so the chances of an unpaid ad being seen by anyone is now very low. So, it is essential that any Facebook marketing service includes a paid ad element. Fortunately, it is possible to control how much each advert costs down to the minutest detail. And as mentioned earlier you can be extremely targeted with whom you show the advert. You can manage your paid advertising from Facebook business or in a much more comprehensive way via the Facebook ads manager. Here you can design new posts or promote existing posts as part of our Facebook marketing services.
But Where Do You Send People Who Click On Your Ads?
There are a number of options here. You could send them to a landing page on your website where you can describe in more detail what is on offer and, all being well, convert them into sales or leads. But it is now possible to sell your product directly on Facebook or Instagram, so the user does not need to leave the social network to buy from you. This is called ‘checkout with Facebook or Instagram’ although it is not available in all countries yet.
Another option is the create a form on Facebook that, once again does not require them to leave Facebook and visit your website. The form could collect contact details like email, phone number, name, and whatever other details you like. These mini forms can be created on your Facebook page management console. But why would you want to do this rather than sending people to your website? Well, keeping users on Facebook is likely to increase trust and therefore click-through rates and so increase the success of your campaign. It may be necessary to take users to a page on your website that tells them more about the product or services, but if you only want to offer them a contact form that this is probably going to get the best results.
If this is all getting too complicated, then simply speak to Spartan Agency about our Facebook marketing services and we will design a complete and comprehensive strategy.
Choose the right partner for Facebook marketing services?
If you have got this far you are probably starting to realize that there is a lot to know if you are going to succeed at Facebook marketing. So, unless you can afford to hire in-house professionals to run this for you, your best bet is to allow a specialist firm of marketeers to look after it for you. If you make the wrong choice, you could be spending large amounts on advertising that simply doesn’t work.
Your best choice is to speak to Spartan Agency about their Facebook marketing services and one of the team will discuss the options with you to find out more about your requirements. We can then begin putting together a Facebook marketing services strategy that will achieve the return on investment you expect and form a major part of your digital marketing strategy.
faq
What are Facebook marketing services?
Facebook marketing services are services offered by Spartan Agency which include a variety of highly targeted paid advertisements and organic posting, allowing brands to put their products and services in front of a massive audience, which will increase their sales and brand awareness.
Is Facebook advertising effective?
The answer is Yes. Facebook advertising works because of its high-level audience targeting, the number of users on the platform, and analytical insights that the Facebook platform enables. Our Facebook marketing services will create a great Facebook marketing strategy, which will lead to positive returns on your investments.
Do Facebook ads work for small businesses?
Facebook ads can be a powerful marketing tool for any business. With simple measurement and the ability to target customers based on interests, Facebook ads can make a huge difference when it comes to cutting through the noise, reaching the correct leads, and scaling your business.
What is Facebook marketing for example?
Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both free postings and paid posts on the platform, which will help you captivate interest in what your brand has to offer the Facebook user base.