Website SEO Audit
Discovers Your Full Potential
Website SEO Audit Discovers Your Full Potential
SEO Audit is the first stepping stone to a successful online digital marketing strategy, where you check why your website hasn’t been getting a lot of traffic and what’s keeping it from ranking on search engines. You can basically compare your website SEO audit to your doctor’s appointment since you similarly check its vitals and look behind the code for possible improvements.
SEO audit looks at the technical structure of your webpage. It focuses on the on-page and off-page essentials in order to optimize your website for search engine visibility, conversion, and a great overall user experience. This process needs to be performed on a regular basis to ensure the long-term performance of your website and your online brand visibility.
If your website isn’t properly optimized for search engine users, you might be missing out on a significant amount of web traffic, as well as the potential for new potential customers landing on your website. Trust your website SEO audit to professionals and improve your website performance and traffic numbers significantly.
What is a Website SEO Audit?
As we mentioned SEO audit is a process of analyzing how well your website is positioned according to search engine standards. Your website SEO audit is the first step to creating a digital marketing strategy plan, according to the various measurable metrics and the performance of your webpage. The main purpose of the audit is to identify as many structural issues as possible, which can affect the organic search performance of site. The look behind the code might reveal things such as website structure errors, On-page and Off-site SEO issues, content gaps or other technical issues.
Since the audit is a standard procedure that should occur on a regular basis, quarterly, if possible. It should be focused on checking structural and content components that might be affecting your SEO rankings. Any errors or missing inputs could result in an improper recommendation of the search engine algorithms, which is not in anyone’s interest.
A ‘’one size fits all’’ website SEO audit doesn’t exist, so don’t let anyone else tell you otherwise. While some technical elements are required for all websites, an audit should focus specifically on a single webpage at a time. It also takes time to uncover the root causes of your online site issues, so the process can take anywhere from a week to a few weeks, depending on the size of your site.
As an online business, the audit process will help you to identify how different technical issues are affecting your website traffic, sales, and revenue.
What is Included in Our Website Audit?
Not addressing your page issues might cause your website to start losing traction, will means your direct competitors will be gaining an additional advantage. A broad website SEO audit will give you a precise overview of what's working properly on your website, what improvements should be implemented, with instructions on how to implement them on your page to reach better rankings. The process itself will help you establish a healthy baseline.
A good site audit will also snuff out and help you find new competitors and the strategy trends they have been using. Regular website auditing can help you uncover optimization opportunities beyond just the standard website fixes and will help you identify off-site backlink potential as well. If you want to provide your visitors with the best site experience while also establishing your brand’s reputation in the process, send your inquiries to Spartan Agency and we’ll be happy to help you with all of that and more.
Your Website Health Check Performance
With the help of our site health audit process, we will analyze your current backend structure and the usability of your website. This is how we can identify issues and errors like page speed issues, page titles and meta description gaps, internal, external, and broken links issues, and much more.
With the usage of some of the best tools available on the market and our experience, we will be able to determine the exact level of your overall website health.
According to independent research, more than 60% of small to medium size businesses are forced to shut their doors for good, just less than six months after the targeted cyber-attack. By performing regular site security audits, you can identify any vulnerabilities and therefor prevent possible security breaches. But what it should be of your upmost importance, you can prevent data leaks of your business and client’s confidential information.
Website SEO Audit And Reputation Recovery
A penalty website SEO audit sounds very unnecessary, right until you suddenly disappear from the search engine result pages. Then it’s all you worry about. We can’t tell you how many clients have contacted us, because their website suddenly dropped in rankings substantially or disappeared from the SERP’s completely. Sometimes a penalty is a result of their own doing, or they’ve just had bad luck with trusting ‘’unverified SEO experts’’, other times the websites have been attacked months ago, which they noticed when it was already too late.
A penalty and recovery audit can help you uncover manual and algorithmic penalties received from the search engines. These red flags can have a disastrous effect on your search engine rankings, since websites receiving the penalties are
usually breaking the search engine rules of conduct. When such penalties are received, companies usually turn to our experts, to clean up the mess.
If you’re unsure if your page has been penalized or not, don’t hesitate to contact us right away! Recovering website reputation and removing penalties can take anywhere from a few weeks to a few months, depending on the fine itself. Can your business weather such long periods without a proper web presence?
Do You Know Your Competition?
We believe analyzing your competitors is crucial for you to be able to understand what your competitive advantages might be. This will let you improve your own processes and what’s more important, it will save you time and money by not making the same mistakes your competitors have in the past. By auditing your competitor’s websites, you can discover insights and opportunities that you can take advantage off and incorporate additional approaches to your digital marketing strategy. If you would like to know everything about your industry, a website SEO audit of your competitors is something that every online business should consider. You’d be surprised how many insightful information the audit data can provide you with about your competition.
The Power of Content Audit and SEO Copywriting
The SEO content audit is another metric that can reveal how well your site’s content is written according to the search engine rules. The audit will not only reveal the lack or the overuse of your chosen keywords, but it will also discover possible issues with broken links, alt tags and meta descriptions, or if you content might be duplicated. Since all these issues can confuse search engines algorithms and hurt your rankings, the content website SEO audit is advised to all business website owners. Because of this process additional instructions on how to create engaging content that sells and pleases the algorithms can be created.
SEO Audit Reveals the Marketing Strategy Plan
Diving behind the scenes of a technical website SEO audit can be challenging but getting a good idea where to find opportunities is must for any online business. The content and website audit can help you assess all areas of your website’s performance and helping understand what your potential audience is looking for and how. This process will also help you determine how your audience finds your webpage and why web traffic is not, where you want it to be.
A complete website SEO audit should reveal in which direction your specific digital marketing plan needs to go to achieve optimal success. After this process you should be left with a how-to guide including a to-do list, which will help you improve your traffic and rankings. You can also imagine website audits as being a part of an active site maintenance. Repeating the process on a regular basis can help you identify possible issues even before they can impact your traffic and revenue.
Position Yourself for Success
Seeking out the products and services at the exact moment we need it, is becoming more natural by the day. Since technology including search engines have evolved to mimic our habits and our use of language, all of us have evolved to search more effectively as a result. So how can we define discoverability and the ability to discover a product, service, or information you’re looking for? Our website SEO audit will help you discover why search engine users might not be able to find you today as easy as you might think.
Today your website can be found through a wide variety of channels, including search, social, email and other offline methods. Your audience may discover your brand through web content, such as videos, images, blogs, articles, and last but not least, through the search engines. Our search audit services will help you identify the type of content your potential clients are looking for and determine the most valuable interaction forms, that your audience is interested in.
The nature of the findability ecosystem means that you also need to consider channels beyond search engines, when building your SEO strategy. A user who has been exposed to your services or your products online through digital, email, or social advertising is also more likely to engage with that product offline, when encounter it in a store or in discussions with friends or family.
Optimize For Every Marketing Channel
When auditing your content, you need to be aware that optimization doesn’t only apply for your website. Of course, your website keywords, tags, meta data and other titles are vital to a proper SEO optimization, but you also want to keep in mind the whole brand experience for your users as well. The process also involves your email headers and footers, social media posts, PR articles, and even offline content. Your audience should have a great and recognizable user experience, no matter what channel of your brand they visit or land on.
SEO optimization should also target both your current audience and a wider target audience, which are in other words your potential customers. While your current audience is already engaging with your brands services, products and content, your target audience on the other hand, still needs to be reached out to. Your target therefor includes users which you could reach on social media channels, through search engine and other forms of advertising.
Think of your website as a living digital property, typically it can’t stay stagnant for long periods of time. New content needs to be introduced and added on a regular basis for your website to stay updated and relevant in search algorithms eyes as well as the users. For this reason, your website SEO audit should occur regularly or at least once per year. This will allow you to fix critical site issues as they arise. But in the end the technical foundation isn’t the only thing that is important for your SEO success. It’s important to pay attention to your competition and the newest search engine updates as well. Trust us and let us help you grow your online presence!
Faq
What are SEO audit services?
Website SEO audit services include a complete inspection or an audit of your website to find problems or issues holding your website back from ranking better in the organic search results. These services typically include documentation of found issues, recommendations for fixes and consultation on the implementation of changes to be made. Contact Spartan Agency today, and we’ll do the rest.
What should an SEO audit include?
While website SEO audits may slightly vary in their approaches from expert to expert, overall, they should analyze basic technical SEO key points such as sitemaps, server errors, and metadata. At a high level, website SEO audit services work on accessibility, indexation, and optimization of your website.
How often should you do an SEO audit?
At Spartan Agency, we believe that it’s best to conduct a comprehensive SEO audit on a regular basis at least every few weeks. Since things on the web can change quite drastically and there are many factors that make regular SEO audits recommended, like the constant evolution and search engine upgrades and new content creation on your website.
Why SEO audit is important?
Website SEO audits are an important and necessary component of keeping your SEO digital marketing efforts up to date. If your website isn’t properly optimized for search, you can miss out on a significant amount of organic traffic, leads from potential customers and web brand exposure.
Is an SEO audit worth it?
The ROI of a website SEO audit services is high. The price range for an SEO audit varies based on the size of your website and the languages for different markets, but the investment will be worth your while. In case you notice your organic website, visits and traffic has dropped significantly, contact Spartan Agency right away and we’ll locate the issue and help you fix it.