Professional SEO Service
For Your Online Brand Visibility
SEO is short for search engine optimization. It’s just one of the many digital marketing practices, which will help you increase the quality and the quantity of your website traffic, as well as your online brand exposure through non-paid organic search engine results. Our professional SEO services will offer you ‘’the best bang for your buck’’, when it comes to organic search results in the search engine result rankings.
Even though search engine optimization can sound very much as something that’s focusing mostly on search engine algorithms, its implementation is much more focused on the users, than the search engines themselves. The goal is to understand what people are searching for, the answers they are seeking for and what exact word phrasing are they’re using when doing that.
Knowing the search habits of search engine users will allow you to directly connect to the users, who are searching online for the solutions and services you offer. If knowing your audience is one side of, implementing it on your website in a way that a search engine crawlers can find it, is the other part of the job.No matter what your industry is, our professional SEO services will help you to increase your website traffic and the digital visibility of your brand. Get in touch today!
Everything You Need to Know About How Search Engines Work
Search engines are basically new age knowledge chests, but in a virtual form. They scour billions of pieces of data and evaluate thousands of websites to determine which web content is most likely to provide most accurate answers, that the users are searching for.
Search engines are constantly creating web archives by discovering all available content on the internet. This includes websites, PDF documents, videos, images, and other forms of data. The data collections process is known as crawling and indexing. After that, the results get listed in a specific order, according to the user value, this last process is referred to as ranking. Our professional SEO services are focusing to achieve the best possible results in all of the 3 processes mentioned above, while also taking into account the user experience of our client’s visitors.
Main SEO Optimization Metrics
Google uses algorithms that determine what pages to show for any given search query. These algorithms have been evolving in recent years and are now functioning as an extremely complex system. When it comes to the ranking of websites, they consider thousands of different ranking factors to determine the order of rankings of the search results.
There are three main metrics that search engines consider while determining the quality of your website and its ranking.
Page structure
The first metric of SEO evaluation is the page structure. Search engine crawlers first check how the HTML code is structured since the code itself can severely impact search engine’s ability to evaluate your page. They also check relevant keywords in titles and headers. Making sure your website is crawlable is the first step to improving your search engine website optimization. Page structure is usually fixed and implemented as part of the On-site SEO procedure, when it comes to the professional SEO services
Backlinks
Backlinks from other websites will be playing a key role in determining the ranking of your website in search engines. It’s actually very simple, a link from other websites is seen as vote of confidence. Most websites are very unlikely to share your website if it’s not valuable to other users. This is how websites acquire votes from other websites and how page authority is gained (the higher the number, the better). The strategy of acquiring backlinks from other websites and blogs is part of the procedure known as Off-Site SEO.
Website content
In addition to the procedures listed above, search engines will also analyze your website content to determine its relevancy for any search query. A big part of SEO involves creating valuable content targeted toward users, while also including appropriate keywords that the users of search engines will use on a regular basis.
The whole process involves optimizing all 3 components for the simple purpose of great user experience, as well as the search engine algorithm’s purpose, to rank higher than your direct competitors. Since in most cases, this can become a very long and complicated process, we would advise you to outsource it.
Spartan Agency offers you professional SEO services, that will get you results when it comes to your web traffic and brand recognition.
Steps to Professional SEO Services Implementation
The main goal of SEO is to enable the search engine crawlers not only to find your website but to specifically give them signals to rank your page by relevance at the top of the search engine results. This process is not a one-time thing. It requires regular maintenance, testing, and monitoring in order to bring the best possible long-term results to our clients.
This is how we helped countless clients to reach the peak of their industry online and are continuing to do so to this day.
We Research Your Industry and Analyze Your Website
Before we can start advising you of any changes and new implementations on your website, we have to make sure that we have a clear picture of the current state of your web page. So, the first thing we do as part of our professional SEO services is a complete website audit. We analyze the backend and frontend of your website to later determine how well you’re positioned for search engine crawlers. This also includes the examination of your already existing content and keywords.
After that, we will precisely be able to determine which search engine positioning strategy to apply for the most efficient results. We also identify your direct competition based on search terms related to your customer base and market segment and based on the ranking results of other keywords, some of them not directly related to your products or services.
A Complete Keyword Research Leaves no Stone Unturned
The next step of our professional SEO services implementation is to create a wide-ranging list of keywords and search phrases that are most commonly used by search engine users in your industry. With that list, we are then able to gather the keywords that would be a great fit for your website, ranking them by volume and competition difficulty.
We then distribute various keywords to specific landing and sub-landing pages (depending on your product or service) with a keyword plan. The keyword plan will be the one determining how your website should be structurally set up, to get optimal results for every single one of your products or services. After that we will submit a sitemap of your website through the webmaster tools, making it easier for search engines to index your website.
Choosing the right keywords with a smart keyword plan is one of the most important steps of SEO optimization, as good keyword choices may increase your user experience and website traffic significantly.
Content Optimization is More Important Than You Think
Creating and inputting keyword-based titles will help you establish your website theme. Writing creative meta description tags don’t directly influence your rankings, but can significantly improve your click-throughs if done correctly. The next step is to integrate the selected keywords into your website and existing content on pages. We usually suggest implementing not more than 3 keywords per landing page (depending on the length of the page). This helps the search engines most accurately determine what the page is about.
Overusing the keywords might lead to being flagged by the search engines as intentionally trying to force keywords into your page to advance in rankings, which might lead to a penalty. So, we can’t stress enough the importance of keyword density to our clients and making sure that related search phrases are used as naturally as possible. This is where the natural approach to SEO optimization of a professional SEO services team with experience comes in handy.
Besides the correct keyword strategy, we will advise you on the right length of your specific landing pages. Longer pages with more content have a lot more value in the eyes of search engine algorithms. Combining the perfect content and keyword strategy is a key element to your online success, trust our experience and contact us for more information.
Analytics Enable You to Track Progress and Adapt
Analyzing and measuring search engine rankings and web traffic enables is one of us to determine the effectiveness of the SEO strategy, including an assessment of the chosen individual keyword performance.
Additional proposals for changes to the content and keywords on the website will be provided, if necessary, to further improve your results and search engine rankings. Additionally, a well-planned blog strategy can provide you with the necessary structure and the ease of adding new additional content and new keywords to your page.
All of the tracked changes in results are included in the Spartan Agency monthly progress reports, so all of our clients are able to track their progress on a monthly basis.
Why SEO is the King of Digital Marketing?
Search engine optimization is the only organic and the most efficient long-term online marketing strategy because search engines are a primary way that users navigate and search through the web. Search results are shown according to their relevance and the higher up your website can rank, the more traffic you will receive.For instance, any website ranking on 1st place for a specific search query, will receive 30 % of all visitors under the searched word phrase. 2nd ranked website will usually get around 18 % of all traffic, while the number 3 ranked website is following with 10 %, etc. So, it’s not enough your website is ranking on the first page of the search engine results, if you’re not at least in the top 5, you won’t be receiving a lot of organic traffic.
Keep in mind that the SEO optimization process is a marathon, not a sprint. It usually takes at least a few months for its effects to show. Unfortunately, there are no shortcuts or quick fixes. But keep in mind that when you start ranking in the results, even if you decide to put your digital marketing budget on hold, the traffic keeps coming to your website.
That’s right. SEO optimization is not only the most long-term budget-friendly digital marketing strategy, but the results and the past work continue to bring new visitors to your website, even if you decide to shut everything down.
faq
What is a professional SEO?
Professional SEO services are managed by SEO experts, who help your website rank higher in the search engines for certain keywords associated with your business, products, or services. They do this by making changes to your website that will help it to be more discoverable on Google, Yahoo, Bing, and other popular search engines. If you want to boost your website traffic and increase your sales, contact Spartan Agency for a quote today!
What are the 3 types of SEO services that the company provides?
The three types of SEO services consist of:
- On-page SEO – Focuses on the structure of your website and your content – Blogs, product copy, web copy.
- Off-page SEO – Focuses on anything that happens away from your website, on outside domains, that helps your SEO backlink strategy.
- Technical SEO – Focuses on technical aspects of your website like site indexing, redirects and many more issues that might arise behind your website.
Do I need an SEO Specialist?
If you aren’t driving traffic to your website and you aren’t satisfied with your sales, it’s time to turn for help to professional SEO services such as Spartan Agency is offering you. Your website is the core of your digital marketing machine. When users conduct searches, it’s essential that they can find your website, that your website is of value to them and that they learn more about your company. SEO optimization is much more effective long-term and can be much more budget-friendly. And remember with SEO optimization, you’re working on your website, and no one can take that away from you.
Is SEO good for small businesses?
If you’re a small business trying to reach new customers and generate more leads in your area, SEO optimization is very important, because it enables search engine users to organically find you by intent, location, and web exposure. Most people today learn more about online local small businesses on the web, so the better you get positioned, the more traffic and leads you can expect.
How long does SEO take to work?
SEO optimization is not a sprint, it’s a marathon. The visible results timeline varies from industry to industry, and it also depends, on how many of your direct competitors or working on their SEO optimization strategy. On average you can expect visible results in about 4 to 6 months.