Top Email Marketing Services
for Next Level Businesses
If you are a company that is looking to generate new business and engage with your target audience an email marketing service is still one of the best ways to get your message past any gatekeepers and right into the hands of a decision-maker. It is an affordable powerful and flexible set of tools that should be the center stage of your marketing strategy. The oldest form of communication on the internet is still highly relevant in the 21st century and has now evolved to fit perfectly into the world of mobile phones, where many of us still check our emails while eating breakfast before even starting the business or workday.
Is Email Marketing Still Relevant?
In this age of instant messaging and social media, it could be easy to think that using email marketing services could be no longer relevant, but that could not be further from the truth. For most people, even high-level executives, reading their email is part of their daily routine and now this is mostly done on their mobile device, so you are quite literally putting your message right into the hand of your prospective customer.
Not only that you are cutting out the noise that is present on so many other social media platforms that could potentially drown out your message. Instead, once connected to a customer by email you have a direct communications channel where you can educate the prospective customer about your product over a series of emails. Each email can explore different aspects of your product or service, building the value proposition to form an irresistible package.
Why Is Email Marketing Important For Your Business?
If there was any doubt about the value that email marketing services still provide as part of a marketing campaign the numbers say it all!
Return on investment (ROI) for every $1 spent you can expect an average of $42 return.
Nearly 9 out of 10 marketers use email for content distribution.
81% of SMBs still use an email marketing service as their primary customer acquisition channel.
80% use email for customer retention.
During 2022 global email users are forecast to reach 4.3 billion and by 2025 it is forecast to reach 4.6 billion.
So, email has a vast and still expanding userbase like no other channel today. It still represents nearly double the number of daily active users (DAU) that are on Facebook and 19 times the DAUs that are on Twitter.
The stats also show that the vast majority of professional marketers and SMBs still regard email marketing services as their primary customer acquisition and customer retention tool of choice.
This means that email marketing services still represent the most powerful and versatile tool that your business has to generate leads and engage with your audience.
What Are The Best Ways To Execute Your Email Marketing Strategy?
There are a large number of strategies that can be implemented in order to increase the effectiveness of your campaigns, a few examples have been provided below:
Emails with personalized subject lines generate 50% better open rates.
If the customer has enquired about a product or service or clicked a link relating to one, then it should be mentioned in the title of the email to increase click-through rates.
Welcome emails have an 82% open rate.
Welcome does not have to be welcome as a customer, it could be welcome to our mailing list, welcome to our group or membership or many other options. Then in this high open rate email, you could proceed to discuss your products, services and promotions.
Adding video to your emails can increase click rates by 300%.
We also recommend providing a link to a video, product explainer or even just free information or entertainment for the customer.
How we can help you get started with our email marketing services.
As part of our email marketing service, Spartan Agency will be able to help you design your email campaign in a way that will have the maximum impact and is tailored to your specific requirements.
Customer onboarding and retention.
And it should not end with a sale, a series of onboarding emails is an important part of any business’s strategy. This gives the business the opportunity to walk new customers through important features to ensure they get the best out of your product or service.
49% of consumers said they would like to get promotional emails from their favorite brands.
Then ongoing you should send regular emails to your customers. Keep them up to date with all your new products, service and special offers. This should be done at least on a monthly basis.
If you send 3 abandoned cart emails, your business is 69% more likely to generate a sale.
We have all done it! Filling your shopping cart on an e-commerce website and then leaving without ordering. Maybe the telephone rang or someone at the door or the kids demanded your attention.
How Should You Collect Emails For Your Mailing List?
Most companies that use an email marketing service will develop a number of independent mailing lists, for example:
Existing customers list
One list should be for existing customers, as discussed previously, emails sent to this list will be a completely different flavor to new business emails. They are primarily focused on customer retention, upselling your product or service, and educating your customer about how you can best work together.
Leads list
However, sales and new business lead generation is probably the most important part that email will play in many businesses. But where do the emails come from?
Firstly, every business should offer a mailing list subscription on their website for anyone that wants to be kept up to date with what the business is doing and what products or services are on offer.
How To Get Started With An Email Marketing Service?
In summary Spartan Agency’s email marketing services can :
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Generate new business leads
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Drive traffic to your website
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Generate new business sales
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Increase existing customer revenue
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Improve customer retention
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Improve customer satisfaction
If you are ready to take your business to the next level, click here to get started or request a callback and one of our team will get in touch to answer any questions you have.
Faq
What are email marketing services?
Email marketing services are enabling a powerful marketing channel. Email marketing is a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items, offers and updates by integrating the email marketing efforts and automating them. If you would like to know how you can implement our professional email marketing services into your brand, contact Spartan Agency today!
Do I need an email marketing service?
Using email marketing services like the one Spartan Agency is offering, gives you access to in-depth reporting to see key metrics like emails sent, emails opened, who opened, who clicked through, and which links they clicked on. You’re also able to see important details like spam reports, bounces, and opt-outs. If you want to capitalize and improve income through a very effective marketing funnel, Spartan Agency can help.
Is email marketing still effective?
The answer is Yes! It is more relevant now than ever before. Research shows us that email is still the best channel to reach and communicate with people, ahead of all other marketing funnels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue to grow, and you don’t want to miss out on that, do you? Get in touch with Spartan Agency now!
What are the 3 styles of email?
3 Important Types of Email in Marketing are:
- Email Newsletters- The email newsletter is a great communication that can be used to send promotional messages, important account information, product updates, and other relevant news.
- Transactional Emails – A transactional email is an email that is sent to an individual recipient following a commercial transaction or specific action performed by that person, such as a purchase from your store or a user password reset request.
- Behavioral Emails – Behavioral email is the practice of sending automated, targeted emails to the contacts in your database based while interacting with your company across multiple channels: social media, email, your website, and others.
What is the cost of email marketing?
On average, a mid-size business can expect to spend $9 – $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 – $500 per month if they work with an agency.